Timberlake Associates, LLC Game Plan

Our process to develop a web site begins with the critical planning phase. It is here that a number of very important questions need to be considered, not later (or worse, not at all). Some may not be relevant, but the process lays the crucial foundation for the web site. Examples are

What are the business objectives and strategies and how will the web site support these? Who will be the audience and what is their level of web sophistication? How will the web site be marketed?

What are the important messages to be delivered? What content is available and what content must be developed? How will web site information be renewed and updated?

Working together, the business management and Timberlake Associates address these, and other important questions. The results become the base on which the web site is built and integrated with the business.

With this careful and thorough approach, the risk of a web site not being consistent with the business objectives and strategy are minimized. The site can produce the planned benefits and be an important part of the on-going business operation.

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